Truck Driver Jobs Blog

Roehl Takes a Different Approach in Truck Driver Recruitment

As posted on www.BigRigJobs.com

Roehl Takes a Different Approach in Truck Driver Recruitment

Right here, in the pages surrounding this article are dozens of ads for drivers, each making
attractive promises... higher mileage rates, fairer treatment, friendly management, more home
time... we're better... join our team... call now! Who should a driver believe? How do you tell the real thing from empty promises?

Roehl Transport's driver recruitment communications are distinctly different from those of most
other trucking companies, according to Roehl Executive Vice President Bob Rader. "Drivers
deserve verifiable facts that allow them to objectively compare job offers and they need
sufficient information to make an important decision that will affect their careers and families," he explained.

"The kind of information we provide prospective drivers about their opportunities here is not
only useful in and of itself, I believe the fact that we choose to approach drivers this way says
something about our company," President Rick Roehl added. "Carriers who appeal to drivers
with unsubstantiated statements and a couple of bullet points aren't treating them like intelligent, thoughtful people. Right off the top that's a strong signal the company may not treat its drivers with the respect and courtesy they have coming," Roehl said.

Independent verification of take home pay

Lots of driver ads claim high mileage rates; others claim high miles, some both. But driver
income is based on several factors—the rate, mileage, bonuses and extras. That makes it almost
impossible to compare one company to another, Rader explained. He noted that ads often
promise miles that are mathematically impossible. When you figure hours of operation, speed
limits, and freight statistics, it doesn't work on paper. "When we say experienced drivers can
earn from $46,000 to $55,000 their first year at Roehl, it is based on realistic mileage goals that are achieved by many of our drivers."

More importantly, an independent organization has done an in-depth analysis of driver pay over
the course of several years and Roehl driver compensation has been consistently ranked among
the 10 best in the nation. "So when we say Roehl drivers Take Home More, you don't just have
to take our word for it," Rader said.

Provide a full picture

You'll notice Roehl ads and other recruiting materials have a lot of information in them. In fact, Roehl's booklet for prospective drivers is so thorough that many driving schools use it as a guide for teaching students about driving careers. "For example, we provide details that support the Be Home More portion of our reputation. We encourage drivers to compare our home time options, point-by-point, with those of other companies. If you truly have a great program, which we do, it shows," Rader said. The company offers a number of home time options including innovative HOMEtime PLUSâ„¢ fleets that provide drivers 120 or 180 days/year off.
Roehl also goes to great lengths to explain all other parts of its operations—equipment, dispatch, freight profiles, training and safety policy, maintenance, productivity tools and so on. "Different factors are important to different people. Rather than presenting just the high points, we try to give drivers a complete picture. The drivers will decide what's important to them. Our job is to present our company honestly," Rader emphasized.

Truck Drivers like the Roehl approach

Drivers frequently tell Roehl how much they appreciate all the information and independently
proven facts the company provides. "Roehl's turnover rate is much lower than the industry
average. That's because they are making a well-informed decision to join us and when they get
here they find that what they read and heard during the recruiting process is true." Rader said.

Find out more

Roehl operates van, curtainside and flatbed divisions and offers drivers National, Regional and
Dedicated fleets. For more information about switching to Roehl—The Take Home More, Be
Home More Carrierâ„¢ call: 1-800-325-5608 or visit: www.GoRoehl.com

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